/* twelvebell landing, edition F: the visual page.
   White canvas, ink type, one accent (blue). Imagery carries the colour: photography, example
   designs, real client work. Rules: zero em-dashes, one CTA label, light theme locked, nothing the
   visitor needs is hidden behind a click, no image is cropped through its own text. */
@font-face{font-family:'Inter';font-style:normal;font-weight:100 700;font-display:swap;src:url('../assets/fonts/inter-var-full.woff2') format('woff2')}
@font-face{font-family:'Inter Fallback';src:local('Arial');size-adjust:107%;ascent-override:90%;descent-override:22.5%;line-gap-override:0%}

:root{
  --bg:#FFFFFF;--bg-2:#F5F5F3;--ink:#0D0D0D;--text-2:#4B4B55;--text-3:#62626B;--line:#E4E4E8;
  --accent:#2457FF;--accent-tint:#EAEFFF;
  --r-xl:24px;--r-lg:20px;
  --ease:cubic-bezier(.16,1,.3,1);
  --gutter:clamp(20px,4vw,56px);--sec:clamp(72px,8vw,112px);--maxw:1280px;--nav-h:64px;
  --bleed:calc(max(0px, (100vw - var(--maxw)) / 2) + var(--gutter));
  --font:'Inter','Inter Fallback',-apple-system,'Segoe UI',system-ui,sans-serif;
}
*,*::before,*::after{box-sizing:border-box}
html{background:var(--bg);-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;scroll-behavior:smooth;scroll-padding-top:calc(var(--nav-h) + 12px)}
body{margin:0;font-family:var(--font);font-size:18px;line-height:1.5;font-weight:450;color:var(--ink);background:var(--bg)}
main{overflow-x:clip}
h1,h2,h3,p,ul,ol,dl,dt,dd,figure{margin:0;padding:0}
ul,ol{list-style:none}
img{display:block;max-width:100%;height:auto}
a{color:inherit}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:8px}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 var(--gutter)}
.skip{position:absolute;left:12px;top:-60px;background:var(--ink);color:#fff;padding:10px 14px;border-radius:10px;z-index:60}
.skip:focus{top:12px}

/* buttons: one label, one shape */
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:56px;padding:0 30px;border-radius:999px;background:var(--ink);color:#fff;font-size:18px;font-weight:600;text-decoration:none;white-space:nowrap;transition:transform .25s var(--ease),background .25s}
.btn:hover{background:#2A2A30}
.btn:active{transform:scale(.98)}
.btn-sm{min-height:42px;padding:0 18px;font-size:15px}
.btn-inv{background:#fff;color:var(--ink)}
.btn-inv:hover{background:#E9E9EE}
.link{font-size:18px;font-weight:600;color:var(--accent);text-decoration:none}
.link:hover{text-decoration:underline}
.cta-row{display:flex;flex-wrap:wrap;align-items:center;gap:14px 20px;margin-top:clamp(28px,3.4vw,44px)}
.cta-row span{font-size:17px;color:var(--text-3)}

/* nav: opaque, the same in every scroll state */
.nav{position:sticky;top:0;z-index:40;background:#fff;border-bottom:1px solid var(--line)}
.nav-in{height:var(--nav-h);display:flex;align-items:center;gap:28px}
.logo{display:flex;align-items:center;gap:10px;text-decoration:none;font-size:21px;font-weight:500;letter-spacing:-.035em}
.links{display:flex;gap:28px;margin-left:auto;font-size:16px;font-weight:500}
.links a{text-decoration:none;color:var(--text-2)}
.links a:hover{color:var(--ink)}
@media (max-width:860px){.links{display:none}.nav .btn{margin-left:auto}}

/* type */
h1{font-size:clamp(42px,4.9vw,72px);line-height:1;letter-spacing:-.045em;font-weight:600;text-wrap:balance}
.h2{font-size:clamp(34px,4.1vw,58px);line-height:1.03;letter-spacing:-.042em;font-weight:600;text-wrap:balance;max-width:18ch}
.h2.wide{max-width:none}
.lead{font-size:clamp(19px,1.55vw,22px);line-height:1.45;color:var(--text-2);max-width:26em}
.sub{margin-top:16px;font-size:clamp(18px,1.45vw,21px);color:var(--text-2);max-width:40em}
p,li,dd,figcaption{text-wrap:pretty}
.nw{white-space:nowrap}
.fine{font-size:16px;color:var(--text-3)}
.by{margin-top:22px;font-size:16px;color:var(--text-3)}
.note-quiet{margin-top:14px;font-size:15px;font-weight:400}

/* hero: the photograph owns the right half, from the bar to the fold, off the edge */
.hero-in{display:grid}
.hero-copy{display:grid;gap:20px;justify-items:start;align-content:center;padding:clamp(24px,5vw,64px) 0 clamp(28px,5vw,64px)}
.pills{display:flex;flex-wrap:wrap;gap:8px}
.pills li{padding:8px 16px;border-radius:999px;background:var(--bg-2);border:1px solid var(--line);font-size:16px;font-weight:500}
.pills li:first-child{background:var(--accent-tint);border-color:transparent}
.pills b{font-weight:700}
.cta{display:flex;align-items:center;gap:24px;flex-wrap:wrap;margin-top:4px}
.scene{position:relative;background:#1A2026;margin:0 calc(-1 * var(--gutter));min-height:min(118vw,560px)}
.scene>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 38%}
.talk{position:absolute;right:clamp(16px,4vw,64px);bottom:clamp(16px,3vw,44px);width:min(350px,calc(100% - 28px));display:grid;gap:8px}
.q,.a{padding:12px 15px;border-radius:18px;font-size:16px;line-height:1.38;max-width:90%}
.q{justify-self:start;background:#fff;color:var(--ink)}
.a{justify-self:end;background:var(--accent);color:#fff}
.talk .q,.talk .a,.talk .note{box-shadow:0 12px 28px -14px rgba(0,0,0,.75)}
.note{display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:10px;padding:11px 12px;border-radius:18px;background:#fff;margin-top:6px}
.note-mark{width:38px;height:38px;border-radius:11px;background:var(--ink);display:grid;place-items:center}
.note-body{display:grid;font-size:14.5px;line-height:1.3;min-width:0}
.note-body b{font-weight:600}
.note-body span{color:var(--text-2)}
.note-btn{padding:8px 14px;border-radius:999px;background:var(--accent);color:#fff;font-size:14.5px;font-weight:600}

@media (min-width:980px){
  .hero-in{grid-template-columns:minmax(0,.84fr) minmax(0,1.16fr);gap:clamp(32px,4.4vw,64px);min-height:min(calc(100svh - var(--nav-h)),940px)}
  .scene{margin:0 calc(-1 * var(--bleed)) 0 0;min-height:560px}
}
@media (max-width:979px){
  .scene{min-height:min(112vw,560px)}
  .scene>img{object-position:50% 30%}
  .talk{left:14px;right:14px;width:auto;max-width:380px}
}
@media (max-width:979px){
  .hero-copy{display:contents}
  .hero-in{gap:14px;padding-top:18px}
  .hero h1{order:1}
  .hero .scene{order:2;min-height:0;height:200px}
  .hero .lead{order:3}
  .hero .pills{order:4}
  .hero .cta{order:5}
  .hero .fine{order:6}
  .hero .lead{font-size:17px;line-height:1.42}
  .hero{padding-bottom:40px}
  .scene>img{object-position:50% 33%}
  .talk{top:12px;bottom:12px;left:12px;right:12px;width:auto;max-width:none;display:flex;flex-direction:column;justify-content:space-between;gap:0}
  .talk .a{display:none}
  .talk .q{font-size:14.5px;padding:8px 12px;max-width:90%}
  .talk .note{margin:0;padding:9px 10px}
}
@media (max-width:480px){
  .steps li::before{font-size:48px;margin-bottom:6px}
  .steps{gap:20px}
  h1{font-size:38px}
  .h2{font-size:31px}
  :root{--sec:64px}
  .hero-copy{gap:15px;padding-top:22px}
  .pills{gap:6px}
  .pills li{padding:6px 9px;font-size:13.5px}
  .fine{font-size:15px}
}

/* sections */
.sec{padding:var(--sec) 0}
.tint{background:var(--bg-2)}

/* the same moment on two websites */
.duo{display:grid;gap:18px;margin-top:clamp(26px,3.4vw,44px)}
@media (min-width:860px){.duo{grid-template-columns:1fr 1fr}}
.pane{border-radius:var(--r-xl);padding:clamp(24px,3.2vw,44px);display:flex;flex-direction:column;min-height:clamp(420px,37vw,510px)}
.pane h3{font-size:17px;font-weight:600;margin-bottom:14px}
.old{background:var(--bg-2);box-shadow:inset 0 0 0 1px var(--line)}
.old h3{color:var(--text-3)}
.new{background:var(--ink);color:#fff}
.new h3{color:#A9BBFF}
.clock{font-size:clamp(40px,4.2vw,60px);line-height:1;letter-spacing:-.05em;font-weight:600}
.when{margin-top:10px;font-size:18px;color:var(--text-2)}
.new .when{color:#B9B9C4}
.chat{display:grid;gap:10px}
.pane .form,.pane .chat{margin-top:auto;padding-top:28px}
.pane .q,.pane .a{font-size:17px;padding:13px 16px}
.form{display:grid;gap:10px}
.form i{display:block;height:44px;padding:11px 14px;border-radius:12px;background:#fff;box-shadow:inset 0 0 0 1px #D5D5DB;font-style:normal;font-size:15px;color:#75757E}
.form i:nth-child(2){height:76px}
.form span{font-size:16px;color:var(--text-3)}
.new .q{background:#26262C;color:#fff}
.end{margin-top:22px;padding-top:20px;min-height:72px;border-top:1px solid var(--line);font-size:clamp(21px,2.1vw,29px);line-height:1.15;font-weight:600;letter-spacing:-.025em;display:block}
.new .end{border-top-color:#2E2E35}
.pill{display:inline-block;padding:6px 14px;border-radius:999px;font-size:15px;line-height:1.2;font-weight:600;vertical-align:.12em}
.pill.solid{background:var(--accent);color:#fff}

/* trades: every business visible at once */
.mosaic{display:grid;gap:clamp(22px,2.4vw,32px) clamp(14px,1.6vw,22px);margin-top:clamp(26px,3.4vw,44px)}
@media (min-width:860px){.mosaic{grid-template-columns:repeat(3,1fr)}}
.shot{position:relative;border-radius:22px;overflow:hidden;background:#1b1b1f}
.shot img{width:100%;height:clamp(220px,19vw,270px);object-fit:cover}
.shot .q{position:absolute;left:12px;right:12px;bottom:12px;max-width:none;justify-self:stretch;font-size:15px;padding:10px 13px;box-shadow:0 12px 28px -14px rgba(0,0,0,.75)}
.tile figcaption{margin-top:12px;display:grid;gap:1px}
.tile b{font-size:19px;font-weight:600;letter-spacing:-.02em}
.tile figcaption span{font-size:16px;color:var(--text-2)}
@media (max-width:859px){
  .mosaic{gap:20px}
  .shot img{height:190px}
}

/* straight answers */
.bento{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:clamp(26px,3.4vw,44px)}
@media (min-width:1000px){.bento{grid-template-columns:repeat(4,1fr);gap:14px}}
.ans{background:var(--bg-2);border-radius:22px;padding:clamp(16px,2vw,28px);display:grid;align-content:start}
.tint .ans{background:#fff}
.ans dt{font-size:clamp(15px,1.3vw,17px);line-height:1.35;min-height:2.7em;font-weight:600;color:var(--text-2)}
.ans dd{font-size:clamp(15px,1.3vw,17px);line-height:1.42;color:var(--text-2)}
.ans dd b{display:block;margin:12px 0 10px;font-size:clamp(38px,4.6vw,66px);line-height:.95;letter-spacing:-.05em;font-weight:600;color:var(--ink)}
.ans.yes dd b{color:var(--accent)}
.person{margin-top:clamp(22px,3vw,34px);font-size:clamp(18px,1.5vw,21px);color:var(--text-2);max-width:44em}
.person b{color:var(--ink);font-weight:600}
.person a{color:var(--accent);font-weight:600}

/* example designs and real work share one frame: whole first screen, one ratio, nothing cut */
.frame{display:block;border-radius:16px;overflow:hidden;background:#fff;box-shadow:0 0 0 1px rgba(13,13,30,.14);transition:transform .45s var(--ease)}
.frame img{width:100%}
a:hover>.frame{transform:translateY(-5px)}
.work{display:grid;gap:clamp(24px,2.6vw,34px) 20px;margin-top:clamp(26px,3.4vw,44px)}
@media (min-width:860px){.work{grid-template-columns:1fr 1fr}}
.card{display:grid;gap:12px;text-decoration:none;align-content:start}
.card-cap{display:grid;grid-template-columns:1fr auto;gap:0 16px;align-items:baseline;font-size:17px}
.card-cap b{font-weight:600;font-size:20px;letter-spacing:-.02em}
.card-cap span{grid-column:1/-1;color:var(--text-3)}
.card-cap i{grid-column:2;grid-row:1;font-style:normal;font-size:15px;font-weight:500;color:var(--text-3)}
.card:hover .card-cap i{color:var(--ink)}

/* steps */
.steps{display:grid;gap:28px;margin-top:clamp(26px,3.4vw,44px);counter-reset:s}
@media (min-width:860px){.steps{grid-template-columns:repeat(3,1fr);gap:40px}}
.steps li{counter-increment:s;border-top:2px solid var(--ink);padding-top:18px}
.steps li::before{content:counter(s);display:block;font-size:clamp(64px,7vw,104px);line-height:.95;letter-spacing:-.06em;font-weight:600;color:var(--accent);margin-bottom:12px}
.steps h3{font-size:clamp(21px,1.9vw,26px);line-height:1.2;letter-spacing:-.025em;font-weight:600}
.steps p{margin-top:6px;color:var(--text-2)}

/* price */
.price{background:var(--ink);color:#fff;border-radius:var(--r-xl);padding:clamp(28px,5vw,72px);display:grid;gap:clamp(28px,4vw,56px);align-items:center}
@media (min-width:860px){.price{grid-template-columns:1.1fr .9fr}}
.price-l{display:grid;gap:18px;justify-items:start}
.amount{font-size:clamp(24px,2.4vw,32px);font-weight:500;letter-spacing:-.02em;line-height:1}
.amount span{font-size:clamp(88px,11vw,168px);font-weight:600;letter-spacing:-.06em;margin-right:.06em}
.price-note{font-size:19px;color:#C6C6D0}
.incl{display:grid;gap:15px}
.incl li{position:relative;padding-left:36px;font-size:clamp(19px,1.55vw,22px);font-weight:500;letter-spacing:-.01em}
.incl li::before{content:"";position:absolute;left:0;top:.2em;width:22px;height:22px;border-radius:50%;background:#fff url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20' fill='none' stroke='%230D0D0D' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5.5 10.5l3 3 6-7'/%3E%3C/svg%3E") center/20px}
.price-foot{grid-column:1/-1;padding-top:22px;border-top:1px solid #2E2E35;font-size:16px;color:#B9B9C4}

/* close and footer */
.close{padding:clamp(48px,6vw,88px) 0 var(--sec)}
.close-in{display:grid;gap:22px;justify-items:center;text-align:center;padding:clamp(28px,5vw,64px);border-radius:var(--r-xl);background:var(--bg-2)}
.close .h2{max-width:16ch;margin:0 auto}
.foot{border-top:1px solid var(--line);padding:26px 0 34px;font-size:15px;color:var(--text-3)}
.foot-in{display:flex;flex-wrap:wrap;gap:10px 28px;align-items:baseline}
.foot-in>span:first-child{margin-right:auto}
.foot-in>span:last-child{display:flex;gap:22px}
@media (max-width:640px){.foot-in{display:grid;gap:10px}}

/* motion: the hero conversation arrives in order once; headings settle as they enter. Nothing fades
   on scroll, so every state a visitor can catch is fully legible. */
@media (prefers-reduced-motion:no-preference){
  .talk .q{animation:pop .7s var(--ease) .35s both}
  .talk .a{animation:pop .7s var(--ease) 1s both}
  .talk .note{animation:pop .8s var(--ease) 1.7s both}
  @keyframes pop{from{opacity:0;transform:translateY(16px) scale(.97)}to{opacity:1;transform:none}}
  @supports (animation-timeline:view()){
    .rv{animation:rise linear both;animation-timeline:view();animation-range:entry 0% entry 70%}
    @keyframes rise{from{transform:translateY(36px)}to{transform:none}}
  }
}